Usually constructed of thick fabric and filled with different materials for support and comfort, mattresses have quilted or stitched covers. These fillings can include the conventional mattress filler, innerspring coils, which give a springy and supportive feel. Because memory foam adapts to the shape of the body, it can help relieve pressure spots and enhance the quality of sleep. Latex, this organic substance is renowned for its resilience and ability to release pressure. Air or water can also be inserted into mattresses. For short-term uses, including camping or serving as a guest bed, air mattresses are an excellent choice. Although they can offer a distinctive sleeping experience, waterbeds can be bulky and challenging to move.
According to SPER Market Research, ‘Thailand Mattress Market Size- By Size, By Type, By Distribution Channel, By Market Structure- Regional Outlook, Competitive Strategies and Segment Forecast to 2032’ states that the Thailand Mattress Market is estimated to reach USD 81.07 billion by 2032 with a CAGR of 8.14%.
Drivers: With the country’s economy growing, more people in Thailand can afford to buy mattresses and other luxuries. They can now purchase better mattresses, which will enhance their general well-being and quality of sleep. The benefits of adequate sleep for general health are becoming better recognized. A decent mattress is crucial in helping people achieve a restful night’s sleep, which in turn motivates people to prioritize getting enough sleep. Hotel and resort beds are always in demand thanks to Thailand’s robust tourism sector. To accommodate the growing number of tourists, there is an increasing demand for comfortable beds. In turn, this means that the hotel industry will sell more mattresses.\
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Restraints: There is fierce competition among local and foreign mattress brands for market share. Price wars and pressure on profit margins are frequently the results of this fierce competition. Because Thai consumers are often frugal with their spending, it can be difficult for luxury mattress brands to successfully enter the market. Thailand’s many geographical regions must be reached by means of effective distribution networks. The infrastructure for transportation and logistics can differ greatly between urban and rural locations. Consumer education regarding the value of restful sleep and the various ways that mattresses can improve sleep health is vital. Consumer preferences and purchase habits may be impacted by this education disparity.
COVID-19 Impact: The market for mattresses has been greatly influenced by the COVID-19 outbreak. Spending habits were impacted by changes in consumer behaviour during the pandemic and economic uncertainty. Sales of mattresses and other non-essential items were temporarily down because some customers gave priority to their important purchases. There has been a noticeable increase in mattress sales conducted online due to social distancing tactics and limitations on physical retail. E-commerce sites were essential for connecting with customers, which led many mattress companies to improve their online visibility. The pandemic increased people’s awareness of hygiene and health, which influenced their preferences for mattresses with antimicrobial qualities or those that improve sleep quality. Companies that highlighted these qualities did well in the marketplace.
Bangkok continues to be the market leader since it is the focal point for many important decisions and activities in the mattress sector. Some of the Key Players are Darling Mattress Hugs Thailand, Dreammaster, Dunlopillo, Green latex, Patex Mattress, Sealy, Simmons, Sleephappy, Slumberland and others.
Thailand Mattress Market Segmentation:
By Size: Based on the Size, Thailand Mattress Market is segmented as; King Size, Queen Size, Single Size, Twin Size.
By Type: Based on the Type, Thailand Mattress Market is segmented as; Air Based, Foam, Latex, Orthopedic Mattresses, Rubber Mattresses, Spring, Others.
By Distribution Channel: Based on the Distribution Channel, Thailand Mattress Market is segmented as; Direct sales, Hospitals, Hotels and Residential Sector, Retail Sales.
By Market Structure: Based on the Market Structure, Thailand Mattress Market is segmented as; Organized, Unorganized.
By Region: This report also provides the data for key regional segments of Bangkok, Central region excluding Bangkok, North, North East, East, South.
For More Information in Thailand Mattress Market refer to below link –
Thailand Mattress Market Share
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