The technique of ordering and receiving meals using online portals is known as “online food delivery.” It includes an order management system that makes ordering easier from the point of order placement to the point of delivery. It is dependent on websites, apps, and software for mobile devices that provide users with access to a variety of restaurants according to their tastes. It makes it possible for restaurants to accept orders, cook the requested meal promptly, and give it to the delivery staff so that it can be delivered to the customer.
According to SPER market research, ‘Nigeria Online Food Delivery Market Size- By Platform Type, By Business Model, By Payment Mode, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’state that the Nigeria Online Food Delivery Market is predicted to reach USD 3.09 billion by 2033 with a CAGR of 12.44%.
One of the major factors currently positively influencing the market in Nigeria is the increased demand for online meal delivery services as a result of the rising consumption of various ready-to-eat (RTE) and fast-food goods. In addition, a positive market perspective is being provided by the increasing number of working individuals who are buying food online in order to save time and avoid the inconvenience of cooking. In addition, the increasing tendencies of binge eating among the populace are fueling the expansion of the market in the country. In addition, the increasing utilisation of internet-based sales channels by many physical restaurant chains in Nigeria is bolstering the market’s expansion by reducing overhead costs such as rent. Furthermore, the nation’s food market is expanding thanks to the growing integration of cutting-edge technologies like artificial intelligence (AI), the internet of things (IoT), predictive analytics, and big data in online food ordering and delivery systems. These technologies allow businesses to offer customers personalised options and improve their experiences. Furthermore, the increasing use of smart devices, including laptops, tablets, and smartphones, for online shopping, social media, and internet access is driving the market expansion in Nigeria.
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The Nigerian online food delivery market has a lot of room for growth, but there are a number of issues that need to be resolved if it is to be successful in the long run. The nation’s inadequate and frequently unreliable infrastructure, notably in the areas of logistics and transportation, is one of the most urgent problems. Food delivery delays can result from bad road networks and traffic jams, which lowers customer satisfaction. Moreover, in certain regions, worries about security could discourage customers and delivery personnel from utilising online meal delivery services. Platforms need to make investments to improve last-mile delivery operations and put in place safety measures for both their delivery staff and clients in order to address these problems.
Impact of COVID-19 on Nigeria Online Food Delivery Market
Nigeria’s online meal delivery market was greatly influenced by the COVID-19 outbreak because individuals were forced to rely more on internet platforms for their food needs due to lockdowns and social distancing tactics. As dine-in alternatives decreased, many restaurants teamed up with delivery services, which led to a significant rise in the number of businesses working with online meal platforms.
Nigeria Online Food Delivery Market Key Players:
Additionally, some of the market key players are: AreaChops, Chopnownow, Foodie Nigeria, Foodstantly, Gingerbox, Gofood, Jumia Foods, Others.
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Nigeria Online Food Delivery Market Demand
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