Products for beauty and personal care include a broad variety of goods intended to preserve or improve a person’s overall health, cleanliness, and attractiveness. Essential skincare products like cleansers, moisturizers, and sunscreens are included in this category, as are personal hygiene items like toothpaste, body washes, and deodorants; haircare items like shampoos, conditioners, and styling products; and cosmetics like lipstick, foundation, and eyeshadow.
According to SPER market research, ‘Italy Beauty and Personal Care Products Market Growth, Size, Trend Analysis By Type, By Product, By Distribution Channel – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Italy Beauty and Personal Care Products Market is predicted to reach USD 14.23 Billion by 2033 with a CAGR of 3.3%.
Drivers: Growing public knowledge of the harmful effects of synthetic chemicals, such paraben and aluminum compounds used in deodorants, skincare products, and haircare products, has led to a rise in the popularity of natural and organic products in the country. Because of its natural formulation, a sizable percentage of consumers choose one brand over another. In recent years, deodorant products that are clean, natural, and organic have grown in popularity. Purchases are determined by performance, which provides both clinical qualities and long-lasting protection.
Additionally, a major element of the digital revolution that is profoundly affecting the Italian beauty and personal care industry is e-commerce.
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Challenges: Numerous reasons are impeding the growth of the Italian market for cosmetics and personal hygiene goods. One of the main issues is the fierce competition in the market, where both domestic and foreign companies fight for the attention of consumers. Price pressure results, and in order to stand out, one must constantly innovate. Natural, organic, and cruelty-free items are becoming more and more popular in Italy as people become more aware of the sustainability and ingredients of the goods they buy.
The COVID-19 epidemic changed consumer behavior, sales channels, and product demand, which had a significant impact on the Italian industry for beauty and personal care items. People were forced to stay at home and engage in less socializing during the peak of the epidemic due to social isolation, stringent lockdowns, and the transition to remote work. This decreased demand for many beauty goods, especially makeup and cosmetics. Sales of fragrances, color cosmetics, and items related to social or private events fell since fewer people were going to retail establishments.
Additionally, some of the market key players are; AVON PRODUCTS, INC, Coty Inc, Estée Lauder, Kao Corporation, L’Oréal S.A., ORIFLAME COSMETICS S.A.
Italy Beauty and Personal Care Products Market Segmentation:
By Type: Based on the Type, Italy Beauty and Personal Care Products Market is segmented as; Conventional, Organic.
By Product: Based on the Product, Italy Beauty and Personal Care Products Market is segmented as; Skincare, Body Skin Care, Hair Care, Color Cosmetics, Fragrances, Others.
By Distribution Channel: Based on the Distribution Channel, Italy Beauty and Personal Care Products Market is segmented as; Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others.
By Region: This research also includes data for Eastern region, Western region, Southern region, Northern region.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
For More Information, refer to below link: –
Italy Beauty Care Products Market Analysis
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