Lingerie for women consists of a range of garments designed specifically for them, including sleepwear, bras, panties, and robes. Its development can be traced back to the late 19th century when the focus shifted towards visually appealing undergarments. Lingerie is renowned for its craftsmanship and its ability to boost a woman’s self-confidence and self-esteem. It is tailored to enhance the body’s appearance and has a positive impact on both the physical and mental well-being of the wearer. Certain styles of lingerie, such as bras and G-strings, are often snug-fitting and help accentuate the body’s contours.
According to SPER market research, ‘Europe Women’s Lingerie Market Size- By Type, By Material, By Distribution Channel – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Europe Women’s Lingerie Market is predicted to reach USD 50.66 billion by 2033 with a CAGR of 9.32%.
The women’s lingerie market in Europe is supported by a number of growth factors. First and foremost, shifting consumer tastes and fashion trends both contribute significantly to market expansion. Customers look for modern, stylish underwear styles that complement the most recent fashion trends. The second factor is the expanding impact of social media and digital platforms, which has sped up changes in customer tastes and raised awareness of lingerie items. Thirdly, as more customers choose to buy lingerie online, the convenience of internet shopping has fueled industry expansion. In addition, branded apparel companies frequently release cutting-edge lingerie items to satisfy shifting consumer wants and fashion trends. These elements work together to fuel the expansion of the women’s lingerie market in Europe.
There are various obstacles that the women’s lingerie market in Europe must overcome in order to expand and function. The lingerie business faces major obstacles because of the existence of fake goods and intellectual property theft. It not only has an impact on the sales of reliable brands but also jeopardises their reputation. To protect the market, strict regulations and enforcement against counterfeit goods are required.
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The COVID-19 epidemic has had a substantial impact on the women’s lingerie sector in Europe in a number of ways. First, there was a decrease in brick-and-mortar sales as a result of the temporary closure of non-essential retail stores and the application of lockdown procedures. Consumers changed the way they shop, favouring online stores, which increased the dependency on e-commerce platforms. Second, the epidemic has led to a change in consumer priorities, with a focus on comfort and loungewear rather than expensive and formal underwear. Last but not least, supply chain disruptions and plant closings had an impact on manufacturing and distribution, causing delays and product shortages. Despite these obstacles, the market has proven resilient, with online sales and digital marketing methods being key in sustaining client engagement and sales.
Geographically, the Europe women’s lingerie market is divided into several geographical segments, including Germany, France, Italy, UK, Russia, and the rest of Europe. Among these, France stands out as a significant market for women’s lingerie due to high customer demand and its reputation as the fashion capital of the world. French lingerie manufacturers specialize in providing top-quality lingerie not only within France but also to customers worldwide. Additionally, some of the market key players are Chantelle Group, Gap Inc., Hanky Panky, Hunkemöller International B.V., L Brands, MAS Holdings, PVH Corp, Others.
Europe Women’s Lingerie Market Key Segments Covered
The SPER Market Research report seeks to give market dynamics, demand, and supply forecasts for the years up to 2033. This report contains statistics on product type segment growth estimates and forecasts.
By Type: Based on the Type, Europe Women’s Lingerie is segmented as; Brassiere, Knickers or Panties, Shapewear, Others.
By Material: Based on the Material, Europe Women’s Lingerie is segmented as; Cotton, Nylon, Satin, Silk, Others.
By Distribution Channel: Based on the Distribution Channel, Europe Women’s Lingerie Market is segmented as; Mass Merchandizers, Online, Specialized Stores, Others.
By Region: This report also provides the data for key regional segments of France, Germany, Italy, Russia, UK, Rest of Europe.
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