Augmented urbanization, growing disposable incomes, and rising customer health consciousness all underwrite to augment demand for non-carbonated beverages. Adolescents broadly consume energy drinks due to their claims of advancing performance, alertness, and endurance. At the same time, erratic and long working hours and the augmenting occurrence of social gatherings propel customers toward consuming energy drinks.
In addition, the adoption of a healthy lifestyle and the increasing requirement for energy drinks for mental alertness are some of the aspects propelling the market growth. The augment in health-conscious customers coupled with lifestyle changes, drinking and eating patterns, and taste preferences are predicted to increase the growth of the Global Energy Drinks Market.
According to SPER market research, ‘Energy Drinks Market Size – By Type, By End User, By Format, By Flavor, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecasts to 2030’ state that the global energy drinks market is predicted to reach USD 112,94 billion by 2030 with a CAGR of 6.2% Growth in the number of health-conscious customers and growing customer awareness concerning active lifestyles, along with increasing rates of lifestyle-connected diseases, inspired health-oriented customers to opt for healthy and sugar-free drinks. The energy drink market is also predicted to rise owing to an increment in promotional and advertisement strategies.
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Energy Drinks Market Key Players:
The Global Energy Drinks Market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Amway, AriZona Beverages USA, Asia Brewery Incorporated, Carlsberg A/S, Dali foods group, Kabisa B.V., Kraft Foods Inc., Living Essentials LLC, LT Group Inc, Monster Beverage Corp., NEALKO ORAVAN, spol s.r.o, Nestlé S.A., Otsuka Pharmaceutical Co., PepsiCo Inc., Shenzhen Eastroc Beverage Co Ltd, Suntory Holdings Ltd., Taisho Pharmaceutical Co. Ltd., The Coco-Cola Company, The Gatorade Company, Inc., Xyience Energy.
Over the medium term, the augmented requirement for energy boosters from the young populace in parties, and clubs is propelling the requirement for energy drinks in India. Augmented urbanization, growing disposable income, and rising health consciousness among the Indian youth have augmented the requirement for non-carbonated drinks named energy drinks. At the same time, long working hours and the growing occurrence of the social gathering are propelling Indian customers towards consuming energy drinks, which is commonly categorized as caffeinated, non-alcoholic, and sports drinks.
In addition, growing advertisement and promotional activities influence the requirement for energy drinks from dissimilar customer groups. Social media has become very significant in buying behavior of Indian customers. Therefore, the growing promotions, involving advertisements for energy drinks on different media channels, are obtaining consumers’ attention around the country.
Changing lifestyles, preferences, tastes, and continuous innovations in the product have fostered product demand. These drinks are measured to be one of the fastest-increasing beverage segments around the globe and they maintained growth throughout the pandemic despite foremost shifts in the consumption of other products. In addition, the requirement for convenience and RTD format is propelling the demand. Hence, the foremost brands are strategically responding to customer requirements and the products are witnessing a broader reach.
By North America, the energy drink market is registered. The Asia Pacific area is predicted to see the largest growth rate over the predicted duration, nevertheless, as a result of the broad variability of customer instances brought on by the region’s dense populace. Dissimilar tastes are preferred in Asian nations. As a result, the businesses introduce different energy drink varieties to cater to regional customers’ preferences, which has a big impact on the market’s enlargement.
Global Energy Drinks Market Segmentation:
By Type: Based on the Type, Global Energy Drinks Market is segmented as; Alcoholic, Nonalcoholic, Caffeinated Beverage, De-caffeinated Beverage, Natural Energy Drink, Sports Drink, Functional beverages, non-carbonated packaged drinks.
By End User: Based on the End User, Global Energy Drinks Market is segmented as; Kids, Adults, Teenagers.
Global Energy Drinks Market, By Format: Based on the Format, Global Energy Drinks Market is segmented as; Shots, Powder, Ready-To-Drink.
By Flavour: Based on the Flavors, Global Energy Drinks Market is segmented as; Unflavored, Flavored (Citrus, Berries, Mocha, Pomegranate, Apple, Mint, Blends, Cola, Watermelon, Chocolate, Others).
By Distribution Channel: Based on the Distribution Channel, Global Energy Drinks Market is segmented as; B2B, B2C (Store-Based Retailing, Hypermarkets /Supermarkets, Convenience Stores, Mom And Pop Stores, Discount Stores, Specialty Stores, Independent Small Groceries, Online Retail).
By Region: The energy drink market is dominated by North America. The Asia-Pacific area is anticipated to see the largest growth rate over the projection period, nevertheless, as a result of the wide variety of consumer instances brought on by the region’s dense population. Different tastes are preferred in the Asian nations. As a result, the businesses introduce several energy drink varieties to cater to regional consumers’ preferences, which has a big impact on the market’s expansion.
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